Digital Marketing Training

Course Description

Demo Video:

Demo Video-Digital marketing

MODULE 1: BASICS of DIGITAL MARKETING

·         Introduction to Online Digital Marketing

·         Importance of Digital Marketing

·         How did Internet Marketing work?

·         Traditional Vs. Digital Marketing

·         Types of Digital Marketing

·         Bringing Targeted Traffic 

Hands-on Lab

·         Analysis Of Traditional Marketing

·         Digital Marketing v/s Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

·         Market Research

·         Keyword Research and Analysis

·         Types Of Keywords

Hands-on Lab

·         Keyword Analysis on Google Keyword Planner Tool

·         Pick The Right Keyword for Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

·         Introduction To Search Engine Optimization

·         How Did Search Engine work?

·         SERP

·         Google Processing

·         Indexing

·         Crawling

Hands-on Lab

·         Search Engine Results Page (SERP) Report Generation

MODULE 4: SEO ON-PAGE OPTIMIZATION

·         Title Tag

·         Meta Description

·         Meta Keywords

·         URL Optimization

·         H1, H2, H3 Tags Optimization

·         Image Optimization

Hands-on Lab

·         Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag

·         Optimization on multi-Media file Optimization like Image, Videos, and Info graphics

MODULE 5: SEO OFF-PAGE OPTIMIZATION

·         Link Building Tips & Techniques

·         Difference Between White Hat and Black Hat SEO

·         Directory Submission

·         Social Bookmarking Submission

·         Search Engine Submission

·         Web 2.0 Submission

·         Article Submission

·         Image Submission

·         Video Submission

·         Forum Submission

·         PPT Submission

·         PDF Submission

·         Classified Submission

·         Business Listing

·         Blog Commenting

·         Citations

·         Profile link creations

·         Info graphics Submission

Hands-on Lab

·         Search Engine Guidelines Based Backlink Creation on Landing Page

·         Increase and Analysis Domain Authority & Page Authority Factor

·         Learn 15 Golden Rules of Backlink Creation and Improve Quality

MODULE 6: SEO TECHNICAL OPTIMIZATION

·         SiteMap.XML

·         SiteMap.HTML

·         Robots.txt file

·         Page Load time

·         Optimization of JS and CSS

·         SSL Certificate

·         Canonical tag

·         Redirection (404, 301, 302)

·         w3c Validation

·         Error response (500)

 Hands-on Lab

·         Search Console Integrate On Website

·         Website Error Identification and Rectification via Search Console

·         Website URL submit on Search console

 MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

·         Creating Local Listing In Search Engine

·         Google Places Setup (Including Images, Videos, Map etc.)

·         Search Engine Visibility Reports · Verification of Listing

·         Google Reviews

 Hands-on Lab

·         Google My Business (GMB) How to Create

·         How To Google My Business (GMB) Verify

·         Maintain Brand and Reputation on Google My Business (GMB) Listing

·         Search Engine Visibility Reports Preparation and Analysis

 MODULE 8: SOCIAL MEDIA OPTIMIZATION (SMO)

·         Social Media Optimization

·         Introduction To Social Media Networks

·         Types Of Social Media Websites

·         Social Media Optimization Concepts

·         Facebook, LinkedIn, YouTube, Pinterest

·         Hashtags

·         Image Optimization

 Hands-on Lab

·         How To Create Strong Profile Account on Social Media

·         Facebook

·         Twitter

·         LinkedIn

·         Instagram

·         Pinterest

 MODULE 9: SOCIAL MEDIA MARKETING (SMM)

·         Facebook Optimization

·         Fan Page V/s Profile V/s Group

·         Creating Facebook Page for Business

·         Increasing Fans and Doing Marketing

·         Facebook Analytics

·         Facebook Advertising and Its Types in Detail

·         Creating Advertising Campaigns,

·         Payment Modes

·         Introduction to Twitter

·         Creating Strong Profiles on Twitter

·         Followers, Re Tweets, Clicks,

·         Conversions, Hash Tags

·         LinkedIn Optimization

·         What Is LinkedIn?

·         Individual Profile vs. Company Profile

·         Branding On LinkedIn

·         Marketing On LinkedIn Groups

·         Tools & Techniques

 Hands-on Lab

·         Social Media Brand Account Creation

·         Structure of Post

·         Post Template Creation

·         Content Creation On Social Media Post

·         Right Hashtag for your Post

·         Analysis of Likes, Share, Comment, Followers, and Retweet

·         Increase Brand Awareness

·         Identify Target Audience and Convert Goal

·         Report Generation on Post Reach

·         Facebook Ads

·         Campaign Setup, Performance monitoring, Analysis, and Implementation

·         Right Target Audience Selection

·         Set on Facebook Pixel Tag

·         Set on Remarketing Tag

·         Weekly and Monthly Ads Report Generation

 MODULE 10: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (PPC)

·         Google Adwords

·         Introduction To Online Advertising and Adwords

·         Adwords Account and Campaign Basics

·         Adwords Targeting and Placement

·         Adwords Bidding and Budgeting

·         Adwords Tools

·         Optimizing Performance

·         Ads Type

·         Bidding Strategies

·         Shopping Ads

·         Video Ads

·         Universal App Ads

·         Reports

 Hands-on Lab

·         Google Ads Account Creation and Setup

·         Right Keyword selection and Grouping on Google Keyword Planner Tool

·         Campaign Setup, Performance monitoring, Analysis, and Implementation

·         Set on Conversion Tag

·         Set on Remarketing Tag

·         Set on Goal and Monitoring

·         Weekly and Monthly Report Generation

 MODULE 11: GOOGLE WEB ANALYTICS

·         Getting Started With Google Analytics

·         Navigating Google Analytics

·         Real-Time Monitoring

·         Audience

·         Acquisition

·         Traffic Sources

·         Content

·         Live Data

 Hands-on Lab

·         Google Analytics Integrate on Website

·         Analysis and Report preparation on weekly and Monthly

·         Setup Goal and Monitoring

 MODULE 12: CREATING A NEW SIMPLE WEBSITE

·         Creating a Simple Website for Your Business

 Hands-on Lab

·         Right Theme Selection and Optimization

·         Landing Page Template Creation

·         Content Template Creation

·         Add Custom WordPress